Former Apple executive is back to lead company's car project

According to The Wall Street Journal (WSJ), Bob Mansfield is now in-charge of the Project Titan, Apple's car project, after former head of the project- Steve Zadesky resigned from the company in January this year. 

Former Apple executive is back to lead company's car project

New Delhi: Apple has reportedly bringing back its former hardware boss and developer of iMac, iPad, and MacBook Air to lead the company's automobile project.

According to The Wall Street Journal (WSJ), Bob Mansfield is now in-charge of the Project Titan, Apple's car project, after former head of the project- Steve Zadesky resigned from the company in January this year.

Mr. Mansfield, who joined Apple in 1999, was used to be one of the senior executive and head of hardware development under former Chief Executive, Steve Jobs. During his first term, he lead engineering teams which are responsible for numerous products including the MacBook Air, iMac, and the iPad.

After spending 14 years with Apple, he stepped down in 2013 with reports stating that he would work on special projects. One of such special project launched last year was Apple Watch. WSJ also mentioned that all senior mangers on Project Titan are now reporting directly to Mansfield.

Project Titan is an electric car project undergoing research and development by Apple Inc. With this long-term project, the tech giant is planning to compensate the loss it suffered from the slowdown in sales of the iPhones globally.

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