Jammu: With a view to fortify its campaign strategy in Jammu and Kashmir, BJP on Tuesday set up a high-tech media war room in Jammu to monitor the election campaign of the candidates contesting state elections.
"The media cell was inaugurated by Union Minister Jitendra Singh and Leader of Legislative party Ashok Khajuria. It is fully equipped with high-end technology to cater to the election campaign of the party candidates who are in the fray and is being managed by the professionals," a statement said.
"It is a path breaking step. BJP has been using innovations in the political arena and keeping pace with the changing era in terms of latest technology," Singh said while speaking on the occasion.
"It is the age of information revolution and transparency. BJP upholds the ethics in terms of media relations and values the role played by print and electronic media in shaping the opinion of the masses in this innovation age," he said.
While speaking on the agenda of the BJP for the assembly election, he said, "The main focus of BJP is the total development of the entire state comprising of Jammu, Kashmir and Ladakh."
"BJP believes in the inclusive growth and comprehensive development of all segments of the society. Our candidates will seek the mandate on the developmental issues and for a corruption free, nepotism free society so that the common man has a say in shaping the future of the state," he added.