Zee Media Bureau
New Delhi: In a bid to reach out to people in Jammu and Kashmir, Bharatiya Janata Party (BJP) is running “Mission 44” in the state ahead of the upcoming Assembly elections.
The party has taken the step in an attempt to widen its base and aims to win all seats in Jammu and Ladakh.
As part of the `Mission 44`, BJP national president Amit Shah is scheduled to visit Jammu and Kashmir on Sunday.
This will be his maiden visit after being appointed as the party president.
During his visit, Shah is scheduled to address a public rally in Kathua district of Jammu region on Monday.
BJP has also launched an SMS service in the state.
A similar `Mission 272+` was launched by the party during the recent Lok Sabha elections in which BJP had registered a landslide victory.
Shah plans to implement the same strategy in the poll-bound state as he did in Uttar Pradesh and led BJP to an impressive win with 71 out of 80 Lok Sabha seats.