Jammu: Asking people to contribute towards the promotion of tourism industry of the state for improving economic conditions, Tourism Minister G A Mir today hoped that year 2014 will have a better tourist season.
"The year 2014 will bring with it better tourist season in all parts of the state," Mir said while releasing the 2014 Calendar of Bhaderwah Development Authority here today.
The minister revealed that Bhaderwah, like other potential tourists spots of the state, has gained much recognition among the tourists of the country and abroad.
Development of scenic spots and their projection through appropriate forums has encouraged the tourists to visit the area, he said.
He asked people to boost the economic conditions of the state by promoting tourism.
"The main objective of projecting the tourism potential is to increase the employment avenues for unemployed youth in this lucrative industry," he added.
Mir said that government has taken various initiatives for showcasing the unexplored tourist destinations which signify the rich heritage and diverse culture of the state.
"The adventure, pilgrim and sports tourism are also the focus area of the government as these sectors have tremendous scope in Jammu & Kashmir state," he added.
The officials in the state have been asked to exploit the grandeur of tourism spots effectively so that they can be used as tools to promote the industry.