Srinagar: Italian Ambassador to India Daniele Mancini on Saturday said Kashmir is well known in his country and the people would "definitely love" to visit the Valley.
"Kashmir is well known in Italy and people from that country would definitely love to visit the place.
"The improvement in the ground situation will positively affect tourism sector in Kashmir", Mancini said in an interaction with state tourism minister Ghulam Ahmad Mir here.
The envoy called on the minister at Royal Golf Course and discussed various matters of mutual interest with him, an official spokesman said.
He said the matters pertaining to tourism development initiatives put in place by the state government to rope in high-end tourists from across the globe came up for discussion in the meeting.
Mir briefed the visiting envoy about huge tourist potential of the state and its diversity in three different regions of Jammu, Kashmir and Ladakh, the spokesman said.
The issues relating to general development of the state and welfare of people also came up during the meeting, he said, adding the rich tourist potential particularly the scenic splendour of Valley was also discussed.
Mancini praised the beauty of the golf course and appreciated the efforts of the government for development and maintenance of the course.