Srinagar: The Jammu and Kashmir government has
asked Britain to lift the negative travel advisory issued to
its citizens against visiting the state as the situation here
has improved considerably.
The request to lift the advisory was made by state
Tourism Minister Nawang Rigzin Jora during his meeting with
visiting British Deputy High Commissioner Julian Evans here
on Monday, an official spokesman said.
Evans, along with a team of senior officers, is on a
three-day visit to Kashmir.
Jora told the British officials that Germany has already
lifted its similar travel advisory against Jammu and Kashmir
following which a large number of foreign tourists have
visited the state.
He said lifting of the negative travel advisory by
Britain shall also lure tourists from Commonwealth countries
like Australia, New Zealand and Canada to visit Kashmir.
"Tourism is the mainstay of our state`s economy and the
government has launched a vigorous tourism promotion campaign
in the country as well as in overseas countries," Jora said.
Jora apprised the British Deputy High Commissioner about
various tourism promotion measures undertaken by the
He said the main focus is on bringing the state`s virgin
places on the world tourism map. The creation of world class
tourism infrastructure is also a priority of the government,
the minister added.