KMF launches Rs 4 milk in Tetra Pak package
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Last Updated: Monday, January 23, 2012, 19:32
  
Bangalore: Karnataka Cooperative Milk Producers Federation Limited (KMF), the second largest cooperative dairy in the country, on Monday launched Nandini GoodLife toned milk in 100 ml Tetra Pak packages at a price point of Rs four.

The new product would be made available to consumers in Karnataka, Tamil Nadu, Andhra Pradesh and Kerala, KMF said in a statement.

The new format will help us reach even the most remote areas of the southern states, said KMF Chairman G Somasekhara Reddy.

Packaging their toned milk in TFA packages allows KMF to increase the reach of the product with its lower pricing, said Tetra Pak South Asia Markets Managing Director Kandarp Singh.

PTI


First Published: Monday, January 23, 2012, 19:32


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