KMF launches Rs 4 milk in Tetra Pak package

Last Updated: Monday, January 23, 2012 - 19:32

Bangalore: Karnataka Cooperative Milk
Producers Federation Limited (KMF), the second largest
cooperative dairy in the country, on Monday launched Nandini
GoodLife toned milk in 100 ml Tetra Pak packages at a price
point of Rs four.

The new product would be made available to consumers in
Karnataka, Tamil Nadu, Andhra Pradesh and Kerala, KMF said in
a statement.

The new format will help us reach even the most remote
areas of the southern states, said KMF Chairman G Somasekhara
Reddy.

Packaging their toned milk in TFA packages allows KMF to
increase the reach of the product with its lower pricing,
said Tetra Pak South Asia Markets Managing Director Kandarp
Singh.

PTI



First Published: Monday, January 23, 2012 - 19:32

comments powered by Disqus