Kerala to launch global campaign to boost tourism

Kerala has taken its tourism promotion campaign global, premiering its ad film before a celebrity audience in London that included NRI businessman Lord Swraj Paul and star Chelsea footballer Didier Drogba.

Updated: Sep 22, 2010, 20:44 PM IST

London: Kerala has taken its tourism promotion campaign global, premiering its ad film before a celebrity audience in London that included NRI businessman Lord Swraj Paul and star Chelsea footballer Didier Drogba.

`Your Moment is waiting`, directed by Vodafone`s ZooZoo
ad-fame Prakash Varma for Kerala Tourism`s new global
campaign, captured the imagination of a host of celebrities,
including former England striker Gary Linekar and current 400
metres Olympic gold medalist Christine Ohuruogu, yesterday.

The UK is the largest source market for Kerala Tourism
and the state’s nature-based experiences are a huge draw for
British travelers seeking more intimate, village experiences.
Baby boomers who are getting more interested in their health
are also attracted to Ayurveda in Kerala.

The campaign will run in all of Kerala Tourism’s major
markets around the world from October 2010 until mid 2011.

The film will be shown in cinemas across the UK where the
movie ‘Eat, Pray and Love’ is being shown and in CNN, Europe
targeting viewers in the key source markets of Germany,
France, Italy, Spain, the Netherlands, Switzerland and
Belgium.

PTI