Thiruvananthapuram: To promote coir products,
one of the major traditional industries of Kerala, state Chief
Minister and veteran CPI-M leader V S Achuthanandan himself
became salesman by marketing the products through door to door
campaign in his home town Alappuzha.
Achuthanandan, who was camping at the guest house in the
port town of Alappuzha yesterday found time to join the coir
development Directorate's campaign of 'one coir product in
each home' by visiting few houses near the guest house at
Kallapura area of Alappuzha.
Along with State Minister for Co-operation and Coir G
Sudhakaran and other officials of Coir Department, Chief
Minister sold coir mattings in six houses worth Rs.17,000.
Chief Minister inaugurated the state wide function of 'one
coir product at each home' at the guest house.
Earlier this month, State Finance Minister T M Thomas
Issac also marketed coir products through door to door
campaign in Alappuzha.
As part of the coir product campaign, state government is
observing this year as 'Coir year' by orgainising various
events to promote coir in the domestic as well as in
international market.
PTI
First Published: Tuesday, August 31, 2010, 00:26