Mumbai: Taxi drivers in Maharashtra will
soon undergo a personality change.
The next time when you call for a taxi, the taxi driver
will open the door for you with a firm bow and a sweet smile,
and then help you with your luggage.
In an ambitious endeavour, two lakh taxi drivers from the
state will be trained in soft skills and etiquette. The unique
programme is initiated by Maharashtra Economic Development
Council (MEDC) under the aegis of Visit Golden Maharashtra
and will be inaugurated on Monday by Tourism Minister
Conceived by MEDC, Visit Golden Maharashtra is supported
by the Government of Maharashtra, Maharashtra Tourism
Development Corporation (MTDC) and MultiNet Worldwide to
celebrate the 50th anniversary of Maharashtra and to promote
the state as a global tourism powerhouse.
The first interaction of a tourist, upon arrival in
Maharashtra, is almost always with the taxi driver. And if the
first impression is the last impression, then the behaviour of
the taxi driver is critical to the image of the State.
Moreover, at every level the driver plays the role of an
ambassador of goodwill. To that extent, the training of taxi
drivers is a very important step in creating the right image
of Maharashtra, says Vinod Gupta, Vice President
The module contains training in grooming and etiquettes,
knowledge of safe driving under various weather conditions and
various geographical terrains, awareness of safety, emergency
response, knowledge of traffic rules and regulations.
The induction will be followed by a skill test and upon
completion of the course, a certificate of competency will be
issued to the participants. Over two lakh drivers from Mumbai,
Nagpur, Pune, Aurangabad and Nashik will be trained in batches
of 100 to 150 drivers.
The entire programme will be conducted within a span of
Grooming cabbies will help in image building and while
returning home tourist will have positive impression in mind.
They will be equipped with the knowledge about tourist spots,
understanding traffic signs, techniques to conserve fuel and
safe driving. And most importantly, besides improving the
image of the state, it will also go on improve the business of
the taxi and rickshaw drivers, Gupta said.