Mumbai: Building on its pioneering position in Marathi news genre, 24 Taas, the first 24 –hour Marathi news channel of India, has dawned a new look from 1st January 2010.
Besides exploring new frontiers through fresh programming, novel feel & format; Zee 24 Taas also tries to make a statement through its new positioning - “Ek Paul Pudhe” (One Step Ahead) which is very well aligned with the channel’s effort to always be ahead of others when it comes to delivering quality news content to Marathi viewers across Maharashtra.
New programming includes the bulletin like 24 Taas 24 Batmya (24 hr 24 news), Khabar Udyachi (Tomorrow’s newspaper), Zara Hatke (off beat news), Non-stop news (news without break), Aradhana (religious program), Around the World (world news) and many more.
The change also comprises of new logo, new positioning, new channel-id, new graphics (Header, Ticker etc.) new studio backdrop and new costumes.
To get the new positioning across to its viewers, the Zee 24 Taas re-launch film is running from 1st Jan ’10 on 24 Taas and on network channels like Zee Marathi & Zee Talkies. The film depicts the inspirational & aspirational aspect of a common man which he seeks in idolizing great personalities like Sachin Tendulkar, Lata Mangeshkar, Dr Prakash Amte, Pratibha Patil, and many more.
Film’s music has been composed by renowned composer Taufiq Qureshi (son and disciple of the legendary Ustad Allarakha and brother of the maestro Ustad Zakir Hussain).
Zee 24 Taas has always been a leader, an initiator in news delivery and creating different platforms for common man to participate, to encourage and to honor the achievements.
Aapla Shahar Aapla Awaaz, Ananya Sanman, and State Summit were one of their kind of initiatives done by any regional channel. Such initiatives not only provided platforms to discuss, debate & determine the social, political, cultural & development issues but also gave recognition to achievers from different walks of life.