Air India `most trusted brand` in aviation: Survey

National air-carrier Air India has been ranked as the `Most Trusted Brand` in the aviation sector in the country by the Economic Times Brand Equity Survey 2010.

Mumbai: National air-carrier Air India has
been ranked as the `Most Trusted Brand` in the aviation sector
in the country by the Economic Times Brand Equity Survey
2010.

This is the fifth consecutive time that the country`s
flag-carrier has bagged the honour.

The flag-carrier has also been ranked 28th among the top
50 service brands, ahead of leading banks, insurance
companies, food-chains and airlines, an Air India press
release said here today.

Recently, Air India was presented the Reader`s Digest
Trusted Brand Gold Award also for the fifth consecutive year.

The Most Trusted Brands Survey, conducted by the Economic
Times in collaboration with The Nielsen Company identifies
brands that bond with consumers.

A sample of 8,160 consumers across socio-economic
classes, age, income and geography, was surveyed with
parameters such as the brand`s quality of service, value for
money, popularity, confidence and repurchase intent, etc.

Air India operates across 115 destinations, including 52
international ones across the USA, Europe, Canada, the
Far-East and south-east Asia and the Gulf.

PTI

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