BJP`s slogan for 2014 Lok Sabha polls - `Modi for PM`

The entire top leadership of the Bhartiya Janata Party (BJP) is attending a key meet on Tuesday to finalise strategy for Lok Sabha polls.

Zee Media Burea/Ajith Vijay Kumar

New Delhi: BJP on Monday decided to firmly peg its Lok Sabha campaign on the party`s prime ministerial candidate, Narendra Modi, while taking the message to the people that the conditions prevailing now were akin to those witnessed immediately after the Emergency imposed by Congress in 1975.

Following a meeting of chief ministers of five BJP-ruled states and its Parliamentary Board here, general secretary Ananth Kumar told reporters that the election slogan for the party would be `Modi for PM`.

"BJP`s `Modi for PM` campaign will be on the lines of the JP movement that was launched in the Emergency era to throw out the Congress government," Kumar said.

The entire top leadership of the Bhartiya Janata Party (BJP) attended a key meet today to finalise strategy for Lok Sabha polls.

The meeting was aimed at making the BJP election campaign more aggressive and was attended by members of the Parliamentary Board, its Chief Ministers, state unit heads and other office-bearers.

Kumar also revealed that as part of their ambitious campaign, BJP workers will also collect funds under a `one vote, one note` programme.

"The minimum amount to be contributed will be Rs 10 while the maximum limit is Rs 1,000," Kumar said.

During the meeting, BJP President Rajnath Singh claimed that wins in three states and a good performance in Delhi in the recent Assembly polls had set the momentum in favour of the party and would help it in the upcoming Lok Sabha polls.

The leaders passed a resolution stating that these results were a referendum that a government has to perform or perish. The party has only one target of getting 272-plus seats in Lok Sabha polls.

Buoyed by the massive turnout in most of the public meetings addressed by Modi after he was anointed PM candidate, the BJP plans to get more aggressive and will hold more rallies in the coming days.
"The public rallies of our Prime Ministerial candidate Narendra Modi have been a success in several places. There are plans to hold more rallies than were planned earlier. Such rallies of Modi will be held till February and then the party will get into election mode when some of our leaders will address upto three-four rallies daily," a party leader said.

BJP`s Parliamentary Board, the party`s highest decision-making body, will felicitate tomorrow the Chief Ministers of Madhya Pradesh, Chhattisgarh and Rajasthan where the party got a clear majority. This will be followed by a strategy session with all BJP Chief Ministers and the Board members.

With PTI inputs