Brand Ramdev: From DVDs to multi-grain flour

Yoga guru Ramdev`s 1,100-crore business empire is not just limited to DVDs of his exercise techniques as lifestyle products from multi-grain floor to his brand of cosmetics are also in demand.

Updated: Jun 09, 2011, 23:33 PM IST

Haridwar: Yoga guru Ramdev`s 1,100-crore
business empire is not just limited to DVDs of his exercise
techniques as lifestyle products from multi-grain floor to his
brand of cosmetics are also in demand.
The products sold online as well as shops under the
name of Patanjali Yoga Peeth are offering a whole spectrum of
lifestyle improvement products including extracts of herbs,
aphrodisiacs, flour, medicines and popular DVDs of yoga
especially designed for people with specific problems.

Ramdev today said that his medicines and extracts,
claimed to cure diseases such as diabetes, blood pressure,
digestive problems, are much cheaper than those by companies
which are in business for the past 100-150 years.

The 46-year-old yoga exponent has hugely popularised
products such as aloevera juice, shilajit, floor of nine
grains.

Patanjali Yogpeeth`s says a single unit installed at
the ashram has the capacity of extracting from 10,000 kg of
raw herbs.

One of the negotiators with Ramdev during his protests
at Ramlila Maidan, Union Minister Subodh Kant Sahay had laid
the foundation stone of a herbal and organic food park spread
over 95 hectares here.
Ramdev had set up his first ayurvedic medicine counter
"Brahamkalp Chikitsalaya" here in 1995. The Patanjali Yogpeeth
claims about 50 varieties of medicines made of herbs are sold
across shops run by his trusts.

But Ramdev`s business created controversy five years
ago when reports claimed that some of his medicines use bone
extracts but the matter was not probed.

PTI