Centre mulling branding for items made by women of India

Products created or manufactured by the women of the country could soon be identifiable by a unique brand name as the Centre is planning to introduce a distinctive 'Women of India' labelling for such items.

New Delhi: Products created or manufactured by the women of the country could soon be identifiable by a unique brand name as the Centre is planning to introduce a distinctive 'Women of India' labelling for such items.

Women and Child Development Minister Maneka Gandhi on Wednesday said that her ministry planned to involve women from across India for this purpose and their products could sold through stores and even online.

Talking about the idea at a news conference here, she said that the brand name, 'Women of India', could be used for such products. Her ministry has already formed a committee to study the proposal, Gandhi added.

"We have formed a committee of women who will be involved in work like this. We hope to get this on by next year. It'll provide a platform for any women who are making good things. And it goes from organic food all the way down to cloth... anything.

"Of course, papads and pickles will be a great part of this, so will everything else," Gandhi said.

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