EC to rope in celebs to boost voter turnout

After the success of brand MS Dhoni in pushing up the voter turnout in Jharkhand, the Election Commission plans to rope in celebrities in an ambitious move to encourage people to vote in large numbers.

Updated: Aug 01, 2010, 11:50 AM IST

New Delhi: After the success of brand MS Dhoni in pushing up the voter turnout in Jharkhand, the Election Commission plans to rope in celebrities in an ambitious move to encourage people to vote in large numbers.

Newly appointed Chief Election Commissioner SY Quraishi is upbeat about the voter education campaigns through celebrities following success of his experiments in Delhi and Jharkhand.

Voter percentage in Jharkhand rose from 51 to 58 per cent after cricketer M S Dhoni batted for the cause of democracy shortly before the 2009 assembly polls there, he told a news agency in an interview.
`Pappu pass ho gaya` campaign worked wonders in Delhi, he said, suggesting the exercise of right to vote be made a proud duty of a citizen.

PTI