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Govt forms 7-member panel on TRP system

Last Updated: Wednesday, May 12, 2010 - 17:45

New Delhi: The Government on Wednesday
constituted a seven-member committee headed by FICCI General
Secretary Amit Mitra to suggest a robust television rating
point (TRP) system mechanism.

The committee would review the existing TRP system in
India and suggest measures to bring in place an effective
mechanism for a transparent TRP system in the country.

It will submit its report within three months from the
date of its first meeting, an official statement by the
ministry said here.

The move comes a week after Information and
Broadcasting Minister Ambika Soni`s announcement on the issue.

Other members of the committee include documentary
film maker Rajiv Mehrotra, journalist Neeraja Choudhary, D S
Mathur (retired Secretary in Government of India), directors
of IIM Ahmedabad and Indian Statistical Institute (Kolkata)
and Joint Secretary (Broadcasting) in the I&B Ministry.

The decision to form the committee came amid
widespread criticism in the Parliament about the
monopolisation of the TRP system by certain private agencies.

The concern was over the presence of only two agencies
which are involved in this process and which through usage of
their limited people`s meter (for measuring TRP) judge the
popularity of TV programmes.

The mandate of the committee is to address issues
related to accuracy, accountability, transparency and
objectivity in the generation of TRPs. It will also examine as
to how misleading TRPs can not only impact broadcasters and
advertisers but more importantly the viewing public, the
statement said.

The Committee would evolve its own methodology to
ensure widest possible consultation on the issue.

It will also take into account the recommendations of
TRAI, the Report of the Parliamentary Standing Committee on
IT, other judicial pronouncements and international best
practices to arrive at its recommendations.

The Committee would examine whether an industry-led
body like Broadcasting Audience Research Council (BARC), as
had been recommended by TRAI can be the most appropriate
mechanism to create TRPs without the existing deficiencies.

The terms of reference of the committee include
looking into key issues like the viability of the TRP system
in portraying the demographic profile of the viewership in the
context of viewing habits and sample size; and coverage area
including rural segments of the country and regions such as
Jammu and Kashmir and the North-east.

It would also review viewership of all distribution
platforms including Terrestrial, Cable, DTH and IPTV. The
committee will further look into issues related to adequate
transparency in selection of sample homes for placing people`s
meters and current disclosure norms adopted by the rating
agencies, the statement added.


First Published: Wednesday, May 12, 2010 - 17:45

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