Govt panel to look into monopolisation of TRPs

Last Updated: Monday, May 3, 2010 - 21:49

New Delhi: With questions raised in Parliament
over monopolisation of television rating points (TRPs)
measurement by certain private agencies, government today said
it will form a committee to look into it.

"We will soon form a committee comprising professionals,
which will look into the issue and suggest ways to handle it,"
Minister for Information and Broadcasting Ambika Soni told
reporters here.

Last year, both the Houses of Parliament had sought an
explanation from the minister on why certain private agencies
(TAM and aMAP) have virtually monopolised the TRP measurement

Soni had sought some time from Parliament to look into
the issue and the decision to form a committee is part of the
ministry`s action plan.

She said while the committee would do its work, the
ministry was also taking steps to revive the Broadcasting
Audience Research Council (BARC), a mechanism which had been
formed by some broadcasters in 2007 on recommendation of
Telecom Regulatory Authority of India (TRAI) for measuring
TRPs. However, it did not take off.

While observing that popularity of any television
channel cannot be determined by data collected from only
10,000 boxes (used for measuring TRPs), Soni said there was a
need to expand the ambit evaluation and for this BARC is
being revived, which will do the job on a wider range.


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First Published: Monday, May 3, 2010 - 21:49

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