Govt unveils ad campaign, says not `India Shining` but reality

With an eye on general elections, government on Monday unveiled a series of audio-visual clips as a part of its multi media campaign.

New Delhi: With an eye on general elections, government on Monday unveiled a series of audio-visual clips as a part of its multi media campaign to highlight its achievements and showcase impact of UPA`s policies in the last nine years.

Information and Broadcasting minister Manish Tewari, in whose presence the presentation was made, said the multimedia initiative was different from the `India Shining` campaign of the NDA in 2004.

"This is not India Shining but the actual story of India that we are trying to present to you through these 12-13 spots," Tewari told reporters here.

Officials said that the audio video clips that have been directed by Bollywood filmmaker Pradip Sarkar of `Parineeta` fame would start playing in cinema halls and TV channels in the coming days.

Speaking about the audio video campaign, Tewari said that it was only a small glimpse of the silent revolution that had taken place during the UPA regime where the people were being empowered through a rights based institutional structure encompasing schemes like Right to Information, MHREGA, JNNURM, PMGSY and new schemes like the Right to Food and Direct Benefits Transfer schemes.

Responding to a question on corruption, Tewari said that whenever there were any allegations against anyone, UPA chairperson Sonia Gandhi and Prime Minister Manmohan Singh had asked the particular person to step down.

He hit out at the BJP saying that a similar promptness was not shown in Karnataka.

He also added that the government was sensitive to the issue of inflation.

Tewari said there were five benchmarks on which
governments could be rated including political stability and social cohesion.
The UPA government, the minister said, had ensured that nothing like the 2002 "pogrom" is repeated anywhere.

Talking about what he referred to as the third benchmark of internal security, Tewari said that the situation in the country`s North East, North West and the states affected by Left Wing Extremism was much better than it was in 2004.

He also lauded the government saying that when it came to economic development, the country had grown under the UPA regime even when the rest of the world was reeling under the effects of the global meltdown.

Tewari also said that a huge effort had been put into ending the nuclear apartheid and other fronts in international relations.

The statement released here by the Information Ministry said here that the initiative will also encapsulate real life stories based on the human development agenda of the Government which has touched people and transformed their lives.

It added that the initiative will be disseminated in 11 regional languages across the country in order to reach out to the poor and the most marginalised people in all corners of the country.