ICICI ranked 45th among 100 most valuable global brands

Leading private sector lender ICICI Bank has been ranked 45th among the top 100 most valuable global brands.

Last Updated: Apr 29, 2010, 00:07 AM IST

New Delhi: Leading private sector lender
ICICI Bank has been ranked 45th among the top 100 most
valuable global brands.

According to the BrandZ Top 100 Global Brands Report,
ICICI Bank has been ranked 45th and becomes the first and only
domestic brand to feature in the list.

"The BrandZ report is of special significance to us as
it is a global recognition of the value of the ICICI brand
based on customers` perceptions about the brand. It reaffirms
our commitment towards deepening our relationship with our
customers," ICICI Bank managing director and chief executive
officer Chanda Kochhar said in a statement.

The BrandZ ranking is developed by research agency
Millward Brown.

Since the 1990s, ICICI Bank has pioneered initiatives
that redefined the banking landscape in the country, by
leveraging technology to deliver anytime, anywhere banking
through multiple touch-points, the statement said.

This has enabled the bank to establish a strong retail
banking franchise and a leading financial services brand.

It continues to expand and improve its product and service
offerings to deliver superior value to its customers, it said.

-PTI