IIM students to act as financiers, directors

Students of IIM-A would play roles of film financiers, producers, directors and marketing gurus as part of a reality show module.

Updated: Jun 07, 2010, 22:04 PM IST

Ahmedabad: Students of Indian Institute
of Management, Ahmedabad would play roles of film financiers,
producers, directors and marketing gurus as part of a reality
show module to be included in `Contemporary Film Industry-
A Business Perspective`, an elective course on film making
being offered here.

"As part of a new conceptual learning methodology we
are planning to introduce a module of reality show where the
students of contemporary film industry will be divided in
separate groups and asked to play roles as directors,
producers, financiers," Course Co-ordinator Contemporary
Film Industry(CFI) Kandaswamy Bharathan told PTI.

"We are working out the modalities for introducing a
two module course-financial decision making and marketing-
sometime in December this year," he said.

"The idea is to give these students a real time feel
of the reel industry and also familiarise them with each role
that is played in making a successful film," Bharathan said.

"A successful film is one which I believe is fusion of
both art and commerce," Bharathan said adding "Three Idiots is
an excellent example of such a fusion."

The entertainment sector in India is growing at 14-15
per cent annually, which is double the national GDP growth.
The figures underline big roles for these management students
to play in future in this fast growing sector, he said.
The size of film sector in India is pegged at close to
USD 5 billion, he said.

PTI