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`Notice issued to 70 Tv channels for surrogate ads`

Last Updated: Tuesday, July 28, 2009 - 17:53

New Delhi: Show cause notices were issued on 70 occasions to television channels in the last three years for broadcasting misleading and surrogate advertisements.
"Some instances of misleading and surrogate
advertisements in the electronic media have been brought to
the notice of the government," Minister for Information and
Broadcasting Ambika Soni informed Lok Sabha today in a written
reply.

She added that as far as print media is concerned,
complaints including those relating to misleading and
surrogate advertisement are handled by Press Council of India.

Soni informed the Lower House that as per Cable TV
rules, no direct or indirect advertisement of alcoholic and
tobacco products is permitted on cable and satellite
television channels.

"As far as print media is concerned, government does
not exercise any control on the content of print media.
However, the Press Council of India monitors and takes
cognizance suo motu or on complaints of advertisements that
are violative of ethics of journalistic practice," the
minister added.

She also told the Lok Sabha that government is currently
considering recommendations by TRAI on amending Cable
Television Networks (Regulation) Act 1995.

TRAI had submitted its recommendations to the government
on July 25 last year on changes in the present legal
provisions and regulatory framework of cable services.

Bureau Report

First Published: Tuesday, July 28, 2009 - 17:53

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