Policy against misleading ads in the offing
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Last Updated: Saturday, January 07, 2012, 22:32
Ahmedabad: The union government is likely to come up with a policy to curb the publication of misleading advertisements, Rajiv Agarwal, Secretary, Ministry of Consumers Affairs, said on Saturday.

He was speaking at the workshop organised by the Ministry and Consumer Education and Research Centre (CERC). "The Consumer Protection Act has a provision that the state or the central government can file a complaint on behalf of any consumer, if he/she becomes a victim of unfair trade practise. But, this kind of initiative is not taken up due to lack of proper guidelines," he said.

"Secondly, there is no clarity on which kind of supportive material should be collected to ascertain veracity of an advertisement. A proper methodology for this purpose should be fixed.

"In view of this, our ministry is organising workshops in various parts of the country and this is the second one after Bangalore. After due consultation with all the stakeholders, the government will come up with a proper policy," Agarwal said.


First Published: Saturday, January 07, 2012, 22:32

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