Public pressure forces Railways to remove ads

Last Updated: Tuesday, April 26, 2011 - 15:42

New Delhi: Faced with increasing complaints
from passengers, the Railways have decided to remove
translucent vinyl wrapping from window panels of Rajdhani
trains.

External Vinyl wrappings, including translucent vinyl
wrapping of window panels, in these premier trains were
allowed for commercial publicity.

A section of passengers, however, expressed their
irritation at being deprived of enjoying the outside view and
of reduced visibility.

"Taking their complaint into account, Railways has
decided to do away with vinyl wrapping of the window panels,"
a Railway Ministry official said.

He said the decision has already been implemented and the
wrappings are already being removed from some of the trains.

The Railway Board has also decided that in future
contract, commercial publicity on window glass will not be
allowed, the official said.

Vinyl wrapping, a medium of outdoor advertisement, is
catching up fast with the Railways.

At present, National Stock Exchange, Max New York Life,
Kerala Tourism etc have opted this medium in the Railways.

PTI



First Published: Tuesday, April 26, 2011 - 15:42

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