Information and Broadcasting Minister Ambika Soni
today said that she was "committed to implementing this
proposal at the earliest".
In an interview to DD News on the occasion of
completion of one year of UPA-II, Soni said Prime Minister
Manmohan Singh was personally concerned over reports of poor
reception of DD and All India Radio in some border areas.
In this light, she had suggested that "retired police
personnel and retired engineers from the Army's Engineering
Corp could be deployed to maintain transmitters in sensitive
With several TV channels in the pipeline awaiting the
ministry's permission to go on air, Soni said she had written
to Telecom Regulatory Authority of India (TRAI) in this regard
"suggesting that the ministry could take up the
evaluation of such proposals from the point of view of
previous media experience (of owners of these proposed
channels) and their capability to run a media organisation".
She stressed on the need to implement steps for
eliminating the practice of misusing media ownership for
personal gains. Some such incidents had been brought to her
notice, she said.
The minister also spoke about the recent Rs 660 crore
proposal sent by the ministry to the Planning Commission for
setting up the National Film Heritage Mission, wherein her
ministry aims to digitalise, preserve and restore all films
currently available with government and private agencies.
Referring to the recent Cabinet decision to allocate
over Rs 1,500 crore for digitalisation of DD and AIR
transmission, she said this would enable DD channels to be
viewed even in the remotest areas of the country.
On setting up a nodal agency for content regulation
of private TV channels, Soni said her ministry had "set up a
task force for wide-ranging consultations to evolve a
participative and consensus-based approach on the issue".
For introducing greater transparency in the system of
measuring TRPs, Soni said her ministry had set up a committee
of eminent industry professionals under FICCI Secretary
General Amit Mitra, "to examine the existing system of TRP and
recommend changes to make it more broad-based and
She said this would enable editors of media
organisations to tailor their content to best serve the needs
of the people.
New Delhi: If things go according to the
government's plan, retired police personnel and engineers may
soon help in guarding Doordarshan transmitters in sensitive
First Published: Tuesday, May 25, 2010, 22:33