New Delhi: Highlighting the crucial role of
media, Union ministers Virbhadra Singh and Sriprakash Jaiswal
and Delhi Chief Minister Sheila Dikshit on Wednesday asked the fourth
estate to exercise extra care in reportage as the rush to
break news was hitting its credibility.
They asked the media to always check the authenticity of
any information as mere apology cannot undo any damage done.
"The increased competition that we are seeing in the
media industry, especially the electronic media, is affecting
the ethics of news gathering. The damage that wrong reportage
does cannot be undone by a simple apology," said Singh, the
Union Steel Minister.
Echoing his views, Dikshit said mediapersons should not
forget to check the authenticity of any information in the
rush to break news in today`s competitive environment.
This was especially important as the media was the fourth
pillar of democracy and its reports played a significant role
in moulding public opinion, she said inaugurating the Diamond
Jubilee celebrations of PTI, organised by the Federation of
PTI Employees` Union.
Lauding the credibility and reliability of PTI,
maintained over the 60 years of its existence, she suggested
that its management should think of starting a "Television
Trust of India" so that people get factual reporting.
"In today`s age of 24/7 news channels and the `breaking
news syndrome`, such a channel will be able to disseminate a
fair and factual coverage of what is actually happening on the
ground," she said.