New Delhi: Non-news channels today came out
with a set of self-regulatory guidelines providing certain
principles for content programming in general entertainment,
children and special interest channels.
The "Self Regulatory Guidelines and Complaints Redressal
Mechanism", was unanimously approved by the Indian
Broadcasting Foundation (IBF) in its Board of Directors
The guidelines will also usher in a three-tier redressal
mechanism for bonafide complaints from viewers, the IFB said.
The redressal mechanism will at first provide a viewer an
opportunity to complain at the broadcaster or channel level
and in the event of an unsatisfactory response to complain to
the Broadcasting Content Complaints Council (BCCC) at the
industry (IBF) level.
If the complainant is still unsatisfied, then there will
be an opportunity to appeal against the order of the BCCC at
the third tier -- a Content Appellate Board (CAB).
While the BCCC will have seven members, including persons
of eminence with a background in media as well as other
diverse fields, the CAB will be a body of three distinguished
members chaired by a jurist, who could a retired judge of the
Supreme Court or the High Courts.
The existing content code for Doordarshan which is
applicable on channels is not adequate, Jawahar Goel, Head of
Business Dish TV and President of the Indian Broadcasting
Federation, told reporters here.
Among the steps to rein in a rogue channel will be
writing to the licensing authority for their license to be
cancelled and ousting the channel or broadcaster from the
industry body, he said.
The IFB said that the content will be classified under
certain parameters considering the impact of television on
It said that the draft of the Self-Regulatory Guidelines
for the Broadcasting Industry placed on the Information and
Broadcasting Ministry`s website have been studied while
finalising the self-regulatory guidelines.
A delegation of IBF members will shortly meet Information
and Broadcasting Minister Ambika Soni to inform her of the
introduction the guidelines.