New Delhi: People can now use their
imagination and creative ability to give a boost to the brand
image of the Unique Identification Authority of India (UIDAI)
by designing a logo which will fetch "instant public
recognition" for the massive project.
The UIDAI has announced a competition inviting proposals
from the public to find an appropriate logo to capture the
essence of the mission and reward those selected with
attractive cash prizes.
"Given the critical nature of the UID project and its
far reaching impact on the lives of every Indian resident, it
is imperative that the powerful idea behind the project gets
communicated to its recipients in a way that is motivating," a
statement from the authority said.
"The UIDAI invites proposals from the public for the
logo. If a particular logo is found appropriate and selected
by the UIDAI, it would carry a cash prize of Rs one lakh to
the sender of the logo. Consolation prizes of Rs 10,000 would
also be provided," it said.
Proposed logos can be sent by email to logo@uidai.gov.in
indicating clearly the name, email and contact details of the
sender by February 28th.
UIDAI has been created as an attached office under the
Planning Commission with a role to develop and implement the
necessary institutional, technical and legal infrastructure to
issue unique identity biometric cards to all Indian residents.
PTI
First Published: Thursday, February 11, 2010, 18:10