UIDAI receives over 3,000 logo designs, decision by April

Last Updated: Monday, March 15, 2010 - 15:50

New Delhi: The UIDAI, which aims to prov
ide
a unique 16-digit number to all residents of the country by
next year, has received over 3000 entries from across the
country for its logo competition.

Infosys co-founder Nandan Nilekani-headed Unique
Identification Authority of India (UIDAI) will select a logo
from the lot which will become face of the ambitious project
by April.

The logo competition carries a reward of Rs one lakh
besides Rs 10,000 as consolation prizes.

"It is our constant endeavour to involve as much public
as possible in this endeavour. The selection of the logo will
take place by April," a UIDAI official who did not wish to be
identified said.

He said the selection of the logo would be based on
criteria like whether or not a particular selected work would
capture the essence of the mission and purpose of the UIDAI.

The official said it is important that the powerful idea
behind the project gets communicated to its recipients in a
way that is motivating. He said the logo will act as a visual
shortcut that communicates what the brand stands for.

As part of its public partnership, the UID has also
opened up a number of jobs for the general public who wish to
be part of the project.

The government has proposed Rs 1,900 crore in budgetary
allocation, nearly a 16-fold increase, to the Authority for
the period 2010-11.

PTI



First Published: Monday, March 15, 2010 - 15:50

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