New Delhi: A beleaguered UPA government has undertaken a major image makeover drive.
The UPA has cleared nearly Rs 100 crore to be used by the Directorate of Advertising and Visual Publicity (DAVP) for releasing advertisements on radio, television and print.
According to sources, Prime Minister Manmohan Singh has sought an aggressive marketing campaign for the government.
As part of the drive, Bharat Nirman advertisements will be released and local artists will feature in the ads tailor-made for specific states.
The government is also seeking to counter its negative image via social networking websites like Twitter and Facebook.