UPA-II’s Rs 100 crore ads to justify FDI, diesel price hike
New Delhi: In a bid to create awareness among people of the country about economic reforms, UPA-II has sanctioned advertisements worth Rs 100 crore for electronic and print media.
The Central government has been at the receiving end of political parties and ‘aam aadmi’ over hike in diesel price and FDI in multi brand retail.
The latest initiative is a desperate attempt to make people aware of why the Manmohan Singh-led government had to take such crucial and hard decisions on the economic front. Also it would help the UPA-II to take on the opposing political parties, who have recently been very critical of the policies.
Reports suggest that the government has created two sets of advertisements, which would target rural and urban areas both.
In cities, the advertisements would focus on the positive points of FDI in retail and inform people why government had to hike diesel prices. People living in rural areas and smaller cities will be apprised of developmental programmes initiated by the government.
More from India
More from World
More from Sports
More from Entertaiment
- DNA: Analysis of public pulse through survey by Zee News on Bihar elections
- DNA: End of ISIS? Vladimir Putin to send 1,50,000 soldiers to Syria
- Russia surprises America with accord on battling ISIS
- Panel discussion on Muslim vote bank in Bihar elections
- Uttarakhand: BJP MLA Prem Singh Rana insulted during CM Harish Rawat's speech
- Neither Dadri nor Babri: India is 'Muslim woman delivering 'Ganesha' inside temple'
- Lalu Prasad Yadav debuts on Dubsmash, mocks PM Narendra Modi – Watch video
- India vs South Africa: How cricket fraternity reacted to crowd's disgraceful behaviour at Cuttack
- BJP-led NDA predicted to win 147 seats in Bihar Assembly Elections: Survey
- Salman Khan, Aamir Khan's friendship turns sour? Here's the truth