UPA-II’s Rs 100 crore ads to justify FDI, diesel price hike
New Delhi: In a bid to create awareness among people of the country about economic reforms, UPA-II has sanctioned advertisements worth Rs 100 crore for electronic and print media.
The Central government has been at the receiving end of political parties and ‘aam aadmi’ over hike in diesel price and FDI in multi brand retail.
The latest initiative is a desperate attempt to make people aware of why the Manmohan Singh-led government had to take such crucial and hard decisions on the economic front. Also it would help the UPA-II to take on the opposing political parties, who have recently been very critical of the policies.
Reports suggest that the government has created two sets of advertisements, which would target rural and urban areas both.
In cities, the advertisements would focus on the positive points of FDI in retail and inform people why government had to hike diesel prices. People living in rural areas and smaller cities will be apprised of developmental programmes initiated by the government.
More from India
More from World
More from Sports
More from Entertaiment
- Kalam's advisor recalls his last moments with the great scientist
- To Sir with Love: School kids pay tribute to Dr Kalam
- DNA: Complete analysis of APJ Abdul Kalam's life and achievements
- India mourns APJ Abdul Kalam; PM to receive body at Palam airport
- Kalam's body flown to Delhi; PM, Prez lead nation in paying homage
- When UN declared Dr APJ Abdul Kalam's 79th birthday as World Students' Day
- SC hearing on 1993 Mumbai blasts convict Yakub Memon's curative plea
- India's 'original rocket man': Abdul Kalam's phenomenal contribution to Science
- Parliament pays tributes to Dr APJ Abdul Kalam, calls him 'real gem' of India
- Ready to see Shah Rukh-Salman together on-screen?