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Zee Media launches ``Gangajal..My Pride`` to save River Ganga

Last Updated: Tuesday, May 20, 2014 - 13:42

New Delhi: Ganga is not just a river for us, it is a symbol of our civilisation, our cultural supremacy and a lifeline for millions of Indians who take pride in their association with the holy river. In our country, Ganga is revered like a mother and its water is considered as nectar.

Ganga and its holy water finds association with every Indian from his birth till death. In the Hindu mythology, it is believed that salvation can`t be attained without the holy waters of Ganga and that`s why there is a tradition of keeping it in every household.
Despite its cultural and spiritual significance, our sheer negligence has turned Ganga`s pure, clean and life-giving water into poison. Growing industrial pollution and excessive urbanisation have endangered the existence of this holy river.

In 1985, the then Prime Minister Rajiv Gandhi launched the “Ganga Action Plan” with an aim to clean the river. In the past 29 years, despite spending over Rs 40,000 crores, there has been no change in its situation and the level of pollution continues to grow up.

As per scientific estimates, the river and its holy water will become extinct in the next 30 years if situation remains so. And, if it happens, this would mean the end of our culture, our civilisation. Would you allow this to happen?
With an aim to save Ganga, Zee Media – the country`s largest network – has launched the country`s most ambitious mission to save the holy river called – Gangajal..My Pride. With this, we have begun a revolution to save every single drop of this holy river from Gangotri to Ganga Sagar. If you also want to be a part of this mission, give us a missed call on – 09540285000.

You can also send us your valuable suggestions and share pictures of your association with Ganga on

First Published: Tuesday, May 20, 2014 - 13:33

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