Zee News strengthens its resolve to empower a changing India
Zee News says ‘Soch Badlo, Desh Badlo’
10th January, 2013: Change is the eternal constant and brings fresh perspective and initiatives with it. In its quest towards purposeful positive change, Zee News decides to move a step further with its new philosophy – “Soch Badlo, Desh Badlo”, where it balances thoughts and positive actions.
The journey from ‘Zara Sochiye’ to ‘Jazba Soch ka’ to ‘Soch Badlo, Desh Badlo’ has been a consistent one for Zee News. It has always aimed at probing, practicing and initiating new thoughts and actions for a positive future, one which is in line with the thoughts of the buzzing democracy that India is today.
Through this fresh initiative, it not only asks people to have consistent and positive thoughts but also to go ahead and take affirmative action. It is a more participatory and mutually contributory journey that Zee News wishes to undertake with its viewers. The viewers should move beyond the stage where they were mute spectators but to participate or precipitate change.
Zee News has always aimed at building in its viewers a necessary impulse towards a particular thought process – a process which is dynamic and in tune with the pulse of changing times. India, today has transformed into a thinking nation. The recent surge of responses and the mass activism has propelled Zee News’ involvement where action is also bundled with thoughts.
Mr Alok Agrawal, CEO, Zee News Ltd. summarizes thus, “ ‘Soch Badlo, Desh Badlo’ is the right step towards what we had set out to do with provoking the nation’s thought and in trying to be a catalyst in transforming India and the society. We will strive in Zee News to engage with our viewers more and cascade and translate our views into various actions with public at large for bringing in positive perceivable change.”
Zee News feels, now is the time for action. Beyond words and beyond mere thoughts, it aims at building a network of persistent and consistent actions. Zee News shall reach out to its target audience through various marketing activities in the ensuing future. This will be in subsequence to the immense success of the Operation Change that captured almost 28%*share across all genres in News channels, we hereby confirm our launch to the next stage of our philosophical leap, “Soch Badlo, Desh Badlo”.
Source: TAM Wk 1, 2013, CS 15+, HSM, Fri 8pm –Sat 12am, Share in news (11 Hin & 6 Eng channels)