launches India specific shopping service today launched a new service for Indian consumers, claiming to offer 1.2 crore products.

Updated: Feb 02, 2012, 13:50 PM IST

New Delhi: Global online shopping giant today launched a new service for Indian consumers,
claiming to offer 1.2 crore products from both local and
international retailers.

"We are announcing a new online shopping service for
consumers in India. It is an aggregation service that offers
1.2 crore products along with product information, reviews,
pricing and shipping time details that help consumers to make
purchase decisions," Vice-President Amit Agarwal

He said the service will be offered under the brand, which will also provide a platform to Indian
sellers to list and showcase their products and services and
also generate traffic.

"With the new service, consumers in India will find it
easier to find what they are looking for. When a customer
decides to make a purchase, he or she will be directed to
either or to the website of a seller. The ultimate
purchase will happen on the seller`s website," he added.

Agarwal, however,
did not comment on initial customer
target and the investment made by the company on the launch of
this service.

The company claimed that will offer options
from hundreds of online and offline retailers, including
Homeshop18, Hidesign, Gitanjali, Fabindia, Bata India, Dabur,
Microsoft India Store, Reebok, and

It will have more than 90 lakh books and 30 lakh products
from more than 14,000 Indian and global brands across more
than 25 product categories, including mobile phones, cameras,
toys and games, baby products, books, music, movies and TV,
clothing, and jewellery, it said.