Demand for online reputation companies rises to tackle negative reviews

Last Updated: Friday, June 28, 2013 - 15:28

New Delhi: The demand for online reputation companies worldwide has increased manifold in an era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more.

This modern-day predicament can be tackled, and arrested, through online reputation management.

Businesses and brands are increasingly looking for companies that offer customised services in cleaning up search engine results.

Imagine a disgruntled ex-employee with a simmering grudge, who has the potential to tarnish the brand`s reputation through a variety of means-a shattering review, a poor blog, an uncomplimentary link or a livid rave. If all of this finds a place in the top 10 Google spots, the click-through rates will take a nosedive. Such unwarranted comments can linger for years.

Unfortunately, Google`s search algorithms can make content seem more recent and pertinent than it is.

What can one do to prevent a compny from being slimed or maligned unfairly? How would one go about fixing that?

This is where online reputation companies come in, and one such company, aReputation (www.areputation.co.uk), has apparently emerged as the global defender against unfair online attacks.

Some of the key strategies advocated by `areputation` are to create constructive content to overcome harmful ones and convince portals to permanently remove negative content and links based on libel and defamatory laws.

It`s not a question of whether or not you should be overseeing your reputation online. Rather, it`s a question of how! Just because your business is safe from detractors so far, doesn`t mean lightning won`t strike. When it does, you had better be prepared.

While crises come and go, reputation is everlasting. Implementing an effective online reputation management campaign requires a solid foundation of research and planning.

Areputation has fashioned and further designed an effective and efficient means to re-establish lost ground by way of eradicating unscrupulous and undesirable content from the internet. The company offers a wide-range of products that are time-tested and has the potential to rekindle lost name.

One of the most sought-after products is arepair. The company has developed proprietary software and techniques to do the incredible: remove negative content and/or expose anonymous attacker! aCelebrity is another hot property. It denotes to the media management of high profile personalities such as actors, sportsmen, musicians and politicians. Some of the other products are afirewall, abrand and amonitor.

As any company that`s been heaved through the internet mud can confirm, it`s a mucky business, and there are far too many businesses that have borne the brunt to count. If you fail to regularly keep an eye on what is floating around, it may just be too late to save a sinking brand.

One of the most interesting strategies that areputation advocates is that when the brand is under attack, it must bring the complainers to its own arena. It`s good to go to the source of a complaint, but it`s better to have the complainer come to you. By channelling consumer communication to your own website, where possible, your company will own the medium of communication.

Fascinatingly, areputation.co.uk is only five years into providing its online services, but has already captured the dependability of many large and medium-sized companies. Its global presence makes it one of the more credible and far-reaching companies, with its headquarters in Delhi, incorporation in London and sales staff in New York.

ANI



First Published: Friday, June 28, 2013 - 15:27

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