Facebook becomes Google’s advertising ally

Last Updated: Saturday, October 19, 2013 - 09:08

San Francisco: Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include space at Facebook.

Google had previously been shut out of the social network`s advertising network, with no reasons given for the exclusion or the change of heart.

Word that the Internet titan`s online advertising reach would extend to Facebook came as Google shares breached $1,000 for the first time.

Google stock was priced at $1,011.41 at the close of the Nasdaq on Friday and continued to climb in after-market trades.

Facebook shares also hit a new all-time high on Friday and closed at $54.22 a share.

"Partnership has been key to Google`s success as a rising tide lifts all boats," DoubleClick senior product manager Payam Shodjai said in a blog post.

"So we`re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange."

DoubleClick Bid Manager is a way for marketers to buy online ad space at websites across the Internet.

Prior to Friday, Facebook did not permit the Google-owned service to sell ad space at the world`s leading social network.

"Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," Shodjai said.

Shares of Internet search and advertising titan Google soared past the $1,000 mark after a quarterly earnings report showed that it was smoothly building its presence in the mobile area while advertising earnings rose all around, with particular help from Google`s YouTube website.

AFP

First Published: Saturday, October 19, 2013 - 09:07

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