New Delhi: Social networking giant Facebook apologised for refusing to run an advert featuring a plus-size model wearing a bikini.
The image of Tess Holliday, an American plus-size model, meant to promote body positivity at an event was rejected by Facebook stating that “it depicts a body or body parts in an undesirable manner”.
The move had infuriated Cherchez La Femme, Australian feminist group and Melborne's monthly talk show of popular culture, news and current affairs from an unapologetically feminist angle.
Jessamy Gleeson, one of the producers of "Feminism and Fat" event, told the BBC she was furious.
"They're not policing women's bodies when it comes to acceptable standards of beauty elsewhere," she said.
However, the social site later said it had made a mistake and that the image has been reinstated.
“Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad,” the statement from Facebook said.