Washington: Social media giant Facebook is reportedly logged in by users for as many as 850 million times a month and now the developers intend to separate the service from the earlier single-login process for other subscription services.
Earlier Facebook allowed users to sign in to services with the same e-mail addresses and passwords they use to log into the social network making it easier to sign-in for other services.
However, with the latest tweak, would let users to sign up for other services without getting updates on their personal profiles with varied identification process.
According to Washington Post, Facebook with the latest tweak intends to limit inadvertent over sharing on the users` personal profiles of updates from subscription services.
The site has also bumped up the speed of the log-in service by making loading up Facebook Login 31 percent faster than it had been in the past.
The chief executive of Gigya, a social login firm that works with clients including Facebook and Google, Patrick Salyer said that Facebook is the primary identity provider on the Web in terms of market share and the reason for that is sites are choosing them as a primary authentication provider is because they`re personalizing the experience on sites, the report added.