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Facebook says won`t rebrand Oculus with own logo, interface

Last Updated: Thursday, March 27, 2014 - 11:46

Washington: Contrary to the claims made by a US newspaper, Facebook has formally denied any plans to rebrand its latest acquisition Oculus by plastering its own logo and interface on the hardware.

The social networking giant purchased the virtual reality startup for a whopping 2 billion dollars, a second mega dollar deal after WhatsApp.
Although, Facebook has steered clear of rebranding any of the two acquisitions, a New York Times report claimed that Facebook eventually plans to redesign the Oculus hardware and rebrand it with Facebook interface and logo, citing anonymous sources.

According to the report, the NYT source was likely referring to Oculus` Rift virtual reality headset, which doesn`t exactly have a default interface, but instead plays a variety of games and cinematic experiences, and Facebook hasn`t shown off any sort of virtual reality navigation system.
A Facebook spokesperson said that the claims were not true and not in the spirit of their relationship with Oculus.

The company has insisted that it would allow Oculus to operate independently, similar to how it runs Instagram , and plans to run WhatsApp.

It is expected that Facebook would contribute research and development funding, engineering talent, recruiting help, and more to Oculus, the report added.

First Published: Thursday, March 27, 2014 - 11:46
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