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Facebook set to finally launch auto-play video ads in news feeds

By Ritu Singh | Last Updated: Tuesday, December 17, 2013 - 20:16

Zee Media Bureau/Ritu Singh

From this week onwards, Facebook will finally start rolling out video advertisements in its news feed, both on the web and mobiles. The first ad will be a teaser trailer of about 15 seconds for the March release of Divergent.

These ads will play automatically on some news feeds and will be muted unless the sound is activated by the users. After a video is finished, users will be given the option to replay it or choose from other clips from the same marketer.

For mobile users, Facebook promises that videos will be downloaded in advance over Wi-Fi, so even if you`re using mobile data when you first see the advertisement, it won`t cost the users anything in data fees.

"It sounds as if they are doing it in a reasonably sensitive way but if they get this stuff wrong people may stop being active and posting new content," said Alys Woodward, an analyst with research firm IDC.

"The question is do they have rich enough analytics to target ads correctly? It isn`t just about an ad for a film. I care about being sent the correct movie so try and sell me the right thing," she added.

First Published: Tuesday, December 17, 2013 - 20:07
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