New York: Firefox, the world`s second most popular browser, is developing more tools to help protect Web surfers` privacy.
The browser will give users the opportunity to block advertisers from collecting information about them. Firefox`s parent company, Mozilla Inc., made the announcement in a blog post.
Alex Fowler, Mozilla`s technology and privacy officer, says the "Do Not Track" tool will be the first in a series of steps designed to guard privacy. He writes, "When the feature is enabled and users turn it on, websites will be told by Firefox that a user would like to opt-out of online behavior advertising."
The next version of Microsoft Corp`s Internet Explorer browser will include a similar feature, though people will have to create or find their own lists of sites they want to block.