Paris: France`s competition regulator has found "possible" abuses by Google Inc. in its online advertising practices because of its dominant market position.
However, the French Competition Authority said in a report today that it sees no need for new sector-wide regulations on online ads.
The report, which was requested by the French government, is not legally binding. It comes after EU regulators last month announced an investigation into whether Google fixes its search results to favour its services over those of rivals. The company could face billions in fines if found guilty in that probe.
Google says the French study is too narrow. In a statement, the company says "search ads are one of many options for advertisers," online or offline.