FTC evaluates Facebook`s updates to key privacy policies
The Federal Trade Commission is reportedly analyzing whether Facebook`s changes to two key privacy policies comply with a 2011 agreement between the agency and the social media giant.
Washington: The Federal Trade Commission is reportedly analyzing whether Facebook`s changes to two key privacy policies comply with a 2011 agreement between the agency and the social media giant.
Facebook spokeswoman Jodi Seth confirmed that the FTC is evaluating Facebook`s policies.
Seth said that the Facebook`s updated policies do not grant the company any additional rights to use consumer information in advertising, rather they further clarify and explain their existing practices, Washington Post reports.
Last month, the social network announced that it would be changing the language of its data use policy and its statement of rights and responsibilities, including language that clearly states what kind of information it pulls for user profiles for advertising .
According to the report, the social media giant, in its proposed policies explains that users who sign up for its services agree to have their profile pictures, names, and other information such as brands or pages they `like` included in advertisements.
However, privacy advocates believed that the changes were in violation of a 2011 settlement that the company made with the FTC that said it would provide users with advanced notice of material changes to its policies.
Facebook said that the proposed changes did not expand the scope of its practices, but only made its policies clearer to users.
Sen. Edward Markey (D-Mass.), in his letter to the Federal Trade Comissioner Edith Ramirez, asked the agency to investigate whether the changes were in line with the earlier order, the report added.