Google buys Aardvark `social search` service

Last Updated: Friday, February 12, 2010 - 08:46

Washington: Internet giant Google has bought
Aardvark, a "social search" service that relies on a user`s
contacts to provide answers to questions.

"I can confirm that we have signed an agreement with
Google," Aardvark co-founder and chief technology officer
Damon Horowitz said in reply to an email from a news agency. "We can`t
comment further at this time."

Technology blog TechCrunch put the purchase price at
around USD 50 million.

San Francisco-based Aardvark was founded in 2007. Its
co-founders include former members of Google.

Aardvark uses the contacts in a person`s network to
provide answers to questions via the Web at, instant
messaging, email or Twitter.

In a recent blog post, Aardvark said it had more than
90,000 users in October 2009 and 87.7 percent of the
questions sent to Aardvark received answers from a friend or a
friend of a friend.

Aardvark said 75 percent of the users who asked Aardvark
a question also answered a question for someone else.

The company boasts a technical team of "over 20 people,
including engineers from each of Silicon Valley`s major
technology companies" and its website lists several job

Google chief executive Eric Schmidt said in a conference
call with analysts last month that the Mountain View,
California, company planned to acquire about one company a
month this year.


First Published: Friday, February 12, 2010 - 08:46

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