Washington: Google has launched a new service, calling for San Francisco Bay Area residents to sign up for six months of free, unlimited same-day delivery of purchases from national and local retailers.
The company is calling the programme `a new experiment`, and named it the Google Shopping Express.
According to Fox News, users can browse in an online storefront and then select a delivery window for a `Google courier partner` to arrive at their home later that day.
Google`s same-day delivery is looked at as a sort of holy grail for online retail, since it can bring near-instant gratification to shoppers, the report said.
Users who sign up for Shopping Express are told they may be selected through a gradual rollout `over the coming months`.
Participating retailers include national brands like Target and Walgreens and local brands like Blue Bottle Coffee and Palo Alto Sport Shop and Toy World, the report added.