London: Search engine giant Google has reportedly launched its very own music streaming service rivaling the likes of Spotify, Deezer, Rdio and Xbox Music amongst others in the UK.
According to the Guardian, Google`s Music All Access was launched in the US in May followed by Australia and New Zealand in July. However, its UK debut is part of a wider European rollout.
Unlike its rivals, Google`s service will have no free option and will be offered for a monthly cost of 9.99 pounds and for those signing up before September 15 will be charged 7.99 pounds a month.
The report said that Google`s service has a lot of features similar to its rivals like the unlimited `on-demand` access to a catalogue of millions of tracks from major and independent labels along with apps for smartphones and tablets as well as a website.
It will also have recommendations by Google`s editorial team and a personalized radio feature that streams songs similar to specific tracks or artists.
All Access` integrates with Google`s cloud locker service allowing users to store up to 20,000 songs from their existing digital music collection on its servers and play them alongside tracks from the All Access catalogue.
The British music industry has had a bumpy relationship with Google over piracy issues but it has still welcomed Google`s entry into the streaming music market, the report added.