Google `most attractive` Internet brand in India
New Delhi: Google is India`s most attractive Internet brand, says new research by Trust Research Advisory (TRA).
With a growth of 31 percent over last year, India has 74 million Internet users. This has helped it surpass Japan to become the world`s third largest Internet user base after China and the US.
Yahoo has emerged as the second most attractive Internet brand. Facebook occupied the third position.
"The surprise result in this list is Yahoo’s 2nd rank among India’s Most Attractive brands beating even Facebook. Yahoo`s second rank shows that the new strategies being adopted by it are working, and working well at that. If this brand continues to move in the direction that it has set in the recent past, it is on a sure footing to regain its popularity back soon," N. Chandramouli, chief executive officer, TRA said.
The primary research was conducted with 2,505 consumer across 16 cities based on TRA`s proprietary matrix of attractiveness quotient based on 36 Traits.
TRA is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness.
Download the all new Zee News app for Android and iOS to stay up to date with latest headlines and news stories in Politics, Entertainment, Sports, Technology, Business and much more from India and around the world.
More from India
More from World
More from Sports
More from Entertaiment
- DNA: Heart-wrenching reality of Kashmiri pandits
- DNA: Bengaluru's Mount Carmel college students show country's ideology to Rahul Gandhi
- Proud to be an Indian, no plans to leave the country, says Aamir Khan
- Rahul Gandhi's embarrassment in front of Bengaluru college students
- DNA: Aamir Khan clarifies his love towards nation but sticks to previous statement
- Yuvraj Singh completes 8000 runs in first class cricket
- Eat smart to slow down ageing and increase longevity!
- Intolerance issue: Those attacking me are only proving my point, says Aamir Khan – Read full statement
- Woman commits suicide after heated discussion with husband over Aamir Khan's intolerance remark
- Delhi gang-rape: Show juvenile rapist's face to the world, demand Nirbhaya's parents