Google moves court against `rogue pharmacies`

Google has filed a lawsuit against `rogue pharmacies` that carry out online sales of drugs illegally to stop such entities from advertising with the Internet major.

Updated: Sep 23, 2010, 17:55 PM IST

New York: Google has filed a lawsuit against
`rogue pharmacies` that carry out online sales of drugs
illegally to stop such entities from advertising with the
Internet major.

The lawsuit comes against the backdrop of rising
instances of drugs sold illegally without prescriptions on the
Internet.

According to Google, rogue online pharmacies always try
new tactics to get around those protections and illegally sell
drugs on the web.

"... we (have) filed a civil lawsuit in (US) federal
court against advertisers we believe have deliberately broken
our rules," Google`s Litigation Counsel Michael Zwibelman said
in a blog post late Tuesday.

He noted that despite best efforts, a small percentage of
pharma advertisements from these rogue companies is still
appearing on Google.

Pointing out that there has been a marked increased in
the number of rogue pharmacies online, Zwibelman stressed that
such litigations should act as a serious deterrent to anyone
thinking about circumventing our policies to advertise
illegally on Google.

"Rogue pharmacies are bad for our users, for legitimate
online pharmacies and for the entire e-commerce industry?so we
are going to keep investing time and money to stop these kinds
of harmful practices," the blog post said.

PTI