Google muscles onto Microsoft’s turf in business software: Report
New York: Internet search giant Google is winning over more business customers than Microsoft with its cloud-based software, according to a report.
Google’s software for businesses, Google Apps, has applications for document writing, collaboration, and text and video communications.
All the applications are cloud based so that none of the software is on an office worker’s computer.
According to the New York Times, many companies that sell software over the cloud add features without raising prices, but also break from traditional industry practice by rarely offering discounts from the list price.
Microsoft’s Office suite of software, which does not include e-mail, is installed on a desktop PC or laptop.
In 2013, the list price for businesses will be 400 dollars per computer, but many companies pay half that after negotiating a volume deal.
According to the paper, Melissa Webster, an analyst with IDC, said that ‘Google is getting traction on Microsoft’.
Webster further said it seems 2013 is going to be the year for content and collaboration in the cloud.
The paper also said that Google has been promoting the idea for more than six years, and it seemed that it was going to appeal mostly to small businesses and tech start-ups.
But the notion is catching on with larger enterprises, it added.
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